If you are the face of your business then you pretty much already created a business logo but you still should consider using a logo maker to go your other platforms. A logo is even more important if you do not choose to be the face of your business. Regardless of what we choose, we want to make the logo identifiable as possible but before that, make sure you verify your Brand.
Method 1 | Online Business Logo Makers
The First and probably the easiest way to create a logo for your business is using an online business logo maker service like Canva or Snappa. The best thing about using this type of service is that it has tons of templates that you can use to make not only your logo but they also have templates you can use to make Thumbnails, Pins and ads for your business.
As a matter of fact, it’s so convenient I’ll be using these types of services for most, if not all of my business needs. We are going to talk about two popular ones out on the market, Canva and Snappa. Are these the only ones you can use? Of course not, there are a lot of others you can use but these are just the ones that we are going to talk about today.
Snappa doesn’t have the most templates but it’s very intuitive to use and it’s simple. The Free version is little lackluster but it’s great for someone who has never created a Logo before. And most importantly, the free version allows you to makes transparent backgrounds unlike Canva but when it comes to their paid services, that’s a whole different story.
Canva has the bigger library and more varieties of templates then Snappa when it comes to their Paid counterparts. So if you plan on using these types of services in the long term for more than just logo design, like thumbnails, image posts and social media content then I would point you to Canva’s Paid version to get the most use of their services.
Method 2 | Dedicated Software
The second method is to use dedicated software. There are many design software you could use, some are paid and some are free. The one that I use and is widely known is Adobe Creative Cloud suite, which for a monthly fee, allows you use their entire suite of over 20 different products including Premiere Pro, Illustrator and After Effects.
They give you a 7-day Free Trail if you want to try out their services. They also give a discounts of over 50% off for Students and Teachers so if you fall in those categories then I highly recommend you can take advantage of that offer. This is my primary service that I used for editing because for one, I pay for it so I’m going to use it to the best of my ability, secondly I appreciate all the useful features and software that fits most, if not all of my needs.
If you plan on creating a lot of business sites then I highly recommend subscribing to Adobe’s Creative Cloud. It’s a good skill to have and it can be very lucrative once you get over the learning curve. You don’t have to take my word for it. Just do some research on editing software and you’ll see that Adobe is usually on the top lists.
Inkscape is a full featured editor similar to adobe illustrator except it is free and when you are first starting out I don’t recommend you making any investments unless you are 1000% sure that it’s something that will help your business. Although the Adobe Suite is a very valuable skill to have if you plan on doing all your editing on multiple platforms.
DEMO VIDEO COMING SOON…
I recommend Logos by Nick YouTube channel if you want to learn more about Inkscape. It’s easy to learn and easy to follow.
Method 3 | Pay someone else to make it for you
I’m going to say this up front, there are many, many people who are way better than I at logo design so maybe you might want outsource this task to a professional and have them make a Logo for you.
If you decide to go on this route I recommend you shop around to find a trusted designer. A good first step would be to go to Fiverr.com. Fiverr has hundreds of thousands of registered freelancers so you won’t find a shortage of someone to design a logo for you. Fiverr not only offers logo design but many other services like Animation, video editing, website design and much more.
Logo and Profile Sizes for social media platforms
Once you have decided on your logo. To be optimize the way it looks you should consider making the logo in different sizes to use on each platform you want to use to be it look representable. Here is a list of each platforms recommend image sizes.
- Profile Picture Sizes | pixels (px)
- Facebook | 170 x 170
- Instagram | 110 x 110
- YouTube | 800 x 800
- Pinterest | 165 x 165
- LinkedIn | 400 x 400
- Twitter | 400 x 400
Generally speaking, all profile pictures will use a square image size. I’ve use a logo size of 400 x 400 for all of them and you can barely tell any difference unless you actually look for the pixel size. These are only for profile pictures. Banners, thumbnails and so forth is a whole different story and we’ll talk about it more once we get into them.
None of the methods is right or wrong, you just have to decide what’s best for you. If you want to dedicate your time elsewhere then maybe paying for a service like Fiverr might be best for you. If you want to create a simple logo for yourself that you can modify then using a logo maker like Canva or Snappa would fit your needs.
If you want to get really granular with your design and you don’t mind spending time on it then maybe using a Free software like Inkscape would fit your needs. Or maybe you want a full service solution for everything then maybe paying for Adobe Creative Cloud would work for you.
Regardless of which you choose, don’t fall into the trap of spending too much time on your logo. Remember that in this type of business, your content is what defines your business, not your Logo. In reality a logo is only as good as your content so don’t think too much on the design of your logo. It’s far more important for you to take that time to polish the content that you have.
There are some circumstances that a Logo holds more weight then others like in Graphics Design services or if you have a physical storefront then you might want to put more effort into the design but this is not what we are, so we are not going to spend too much time on it, besides we can always change it later.
As always, thanks for reading and I’ll see you in the next one.