Google AdSense place ads
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Google AdSense | How to Put Ads on your Website ( 2021 Beginner’s guide )

Google AdSense is a service you are going to use if you want to monetize your YouTube channel or place Ads on your site to earn income.

If you haven’t already, I highly recommend you read my article on How to get Approved and How to apply to Google AdSense. In this guide I’m going to walk you through what Ads are available to you and how to place Ads on your website.

If you are looking for some extra money you can spend on Ads then check out my article on Bank Churning. You can earn thousands of dollars, year after year, that you can use for Ads or anything your heart desires with little to NO effort at all.

Watch the video on other platforms.

YouTube | Facebook | Dailymotion | Lbry | Odysee

Google AdSense Ad Types

But before we put Ads on our website, we have to understand what Ads are available to us and how to make them.

The first thing you are going to want to do is login into your Google AdSense account and you’ll be greeted with your dashboard, that gives you a summary of your Google AdSense account.

Now if you go over to the Ads side tab. You’ll notice three tabs within that Section: By Site, By Ad Unit and Global settings.

  • By Site
    • This is Auto Ads, they have other functions but it’s essentially Auto Ads. Google will automatically place ads across your site for you but if you have a complicated website layout it doesn’t always look that good
  • By Ad Unit
    • This is where you’ll be able to create custom ad sizes and locations. You’ll have 4 options:
      • Display Ads
      • In-feed Ads
      • In-article Ads
      • Search engine Ads
  • Global Settings
    • If you have multiple sites, this option allows you to adjust the size and types of Ads on all of your registered websites.
Google AdSense place ads

Google AdSense Auto Ads ( aka By Site )

Google AdSense place ads

If you want Google AdSense to determine the best places to put ads on your site then you want to turn on Auto Ads.

On this tab you will see any of your verified websites and next to the name of the website you will see the Auto ads column. The default is OFF and all you have to do is activate it. To activate it, just follow these steps.

Google AdSense place ads
  1. Click on the “Edit” Pen/Pencil, it will now prepare a preview on how the ads will look on your website on Mobile devices and desktops
  2. You can interact with the Preview to get an idea where the ads will be placed on your website
  3. If you like what you see then switch the slider button to ON under the Ad settings
  4. Then click the “Apply to site” button on the bottom of the sidebar.
  5. A pop up will appear and you can choose from Apply Now or Run experiment first
    • Apply now will immediately start to add ads to your website but it may take a few hours until you actually see all the ads on your site
    • Running an experiment will give you time to test your new settings on a limited number of users for a certain period of time. 50% of your site’s traffic for 90 days or until it collects enough data for the experiment
      • You can run multiple experiments at once

Auto Ad Options

You may have noticed that once you activated Auto ads, a few more options appeared below it.

Ad formats, Ad load and Page exclusions.

  • Ad formats
    • In-page ads
      • Ads that will be placed in the main body of your website pages
        • Under in-page ads, you have Matched content
          • If you turn this ON then Google will try to Match the Ads content to the content on your website
    • Anchor Ads
      • These are ads that will appear on the edge of the user’s screen and they are easily dismissed if the user doesn’t want to view it. These ads will appear more often on Mobile devices.
    • Vignette Ads
      • Turn this on if you want ads to appear between page loads. Users would need to interact with the Ad to proceed to the intended page. These ads will not always appear before every page that loads
      • Under Vignette ads, you have an option to make the ads “wide screen”. This allows the add to fill larger screens like desktop screens.
  • Ad load
    • This is where you can control the number of ads that will appear on your pages. You can adjust how many ads appear on either mobile devices or desktops by adjusting the slider bar.
      • When you change the ad load amount you can see the ad counter on the URL bar as you are making adjustments
  • Page exclusions
    • Here is where you can manage and exclude pages on your site that you don’t want ads to appear
  • More features
    • You can turn on CCPA privacy message. This is mostly for visitors from California that come to your site. Click here to LEARN MORE about customizing the message.

It may take Google AdSense a few hours to verify your selections and you may see some ad placeholders on your site before the actual ads are shown. But for the most part you are all set up with Auto Ads!

Manually creating Google Ads ( aka By Ad Unit )

Essentially, what you are doing in this section is creating the ad sizes and types that you want and then you’ll generate a code/script that you can put in your website. Unlike Auto Ads you have to put the Ads directly into your website’s code.

Google AdSense place ads

Once logged into Google AdSense; under the “By ad unit” tab you’ll see; Display ads, In-feed ads, In-article ads and Search Engine.

Display Ads

  • Ads placed on the body of the page (General Ads)
  • The first thing you’ll notice here is there are 3 different ad size templates.
    • Square, Horizontal and Vertical.
      • And each option that you select will give you a preview of what the ad may look like before you create it.
      • On the side panel, you’re also given the option to make the Ads Responsive or Fixed.
        • Responsive Ads will adjust itself to the device that the user is using to visit your site.
        • Fixed Ads will stay the size that you specific regardless of what the user is using. You can adjust the Ads Width and Height.
    • And you will need to specify the name of the ad before you can create it. This makes it easier for you to identify the ad and reuse the ad for other purposes, kind of like a template.

Once you press create, it’ll take you to the code generator. You want to copy that code/script into the <body> </body> tags or your website pages. If you’re running an AMP website then you need to paste it in your <head> </head> section.

Just a word of advice when using “Fixed” ads in Google AdSense. Fixed-sized ad units may limit the number of ads available and can therefore result in lower earnings than responsive ads. Just something to be aware of when you are making a selection.

In-feed ads

  • Used for post pages and listings pages
  • You have 2 options here; so can let Google suggest the style or create the style yourself
    • If you let Google suggest the style then you need to
      • Enter the Address of the page
      • and select the platform; Mobile or Desktop
      • Then Google will scan that page and give you a suggested preview of what the ad may look like
    • You have 4 templates to use when creating it manually
      • Image above, Image on the side, Title above and Text only
      • Each one of those templates allow you to adjust the following options of the ad:
        • Global Options
        • Image (excludes Text only template)
        • Headline
        • Description
        • URL
        • Button
    • You will need to give the ad a name before you can continue.

It’s pretty explanatory but If you are interested in learning what each manual option does then head on to Google AdSense’s support page to LEARN MORE.

Once you’re done creating and saving this ad then you would need to copy the code/script inside your feed, post page or listing page section.

In-article ads

  • To be used for inside your articles, post or content
  • You have two sets of settings you can used to make adjustments here:
    • Global options
      • You can turn ON of OFF “Show selected display ads”
    • Style options
      • Font type
      • Title color
      • Description color
      • Background color
    • Google-optimized styles
      • Leaving this box checked will allow Google AdSense to optimized a match the ad style to that of your website
  • Once again you will need to give the ad a name before you can continue.

You will get a code/script when your done. This time you want to paste it within your article or post.

Search Engine Ads

You can also add a search bar to your website and when user use your search bar to look for something then ads will be displayed along with their search results. You can adjust the search bar to search:

  1. The entire web or
  2. Only sites that you select
    • You’ll be able to add to site once you select the option

You need to name the ad and you can then paste the code in between the <body></body> tags of your pages.

When you are done with creating any of the ad types, you can revisit the Ad in the “By ad unit” section under “Existing ad units”.

How to Insert Ads into WordPress

See Video for Demonstration

Watch the video on other platforms.

YouTube | Facebook | Dailymotion | Lbry | Odysee


If you are trying to insert the ad unit into and article or post then it’s as simple as:

  1. insert a custom html block
  2. and directly pasting the ad unit code there
  3. and you’re done


Another way to insert an ad unit into your WordPress is by Widgets. However, this only works if your theme has the widgets you are looking for.

  1. go to Appearance section
  2. select Widgets and if the widget you are looking for is there, like a side bar widget
  3. then all you have to do is add a custom html widget into the widget area of the side bar
  4. paste your ad unit code/script
  5. click save and your done

OPTION 3: (Recommended)

Another option is to use a plugin like Advance Ads. As a matter of fact this is the recommended way if you go through multiple ad networks like Google AdSense, Amazon, Google Ad Manager, Awin and many others.

This plugin also allows you to insert your Google AdSense code to verify your website as well but you first need to download and install the plugin.

And before you can start, you need to connect your AdSense account to Advance Ads. You can do it with the following steps.

  1. Go to Advance Ads
  2. go to Settings > AdSense
  3. select Connect to AdSense button
  4. Log into your AdSense account and verify Advance Ads
  5. copy the activation key
  6. go back to Advance Ads and paste the key into the box
  7. enable the code and Auto Ads option

Then follow these steps to add Ads:

  1. go to Advance Ads
  2. go over to Ads
  3. select AdSense and click next
  4. You should see all the ads that you created in Google AdSense here
  5. You can select conditions for the ads like where not to show ads and how to show them
  6. If you just want to post the ad then you can leave it at default and click next
  7. Now you can choose where you want the ads to be placed on your site
  8. After you make your selection your ad will be visible

The plugin is has many more nuances than that but I will probably create an article all to itself but for what we are trying to do here, that’s what you need to know.

Google AdSense Payment Information

And I’m going to throw in some information on Google AdSense payments since it’s the next logical question that you are going to have. I’ll do a follow up post on my quarterly financials in my Business updates so if you are interested in that then go check out my Business Updates categories.

Google AdSense will issue payments when you have reached the threshold to get paid. In the U.S. it’s $100 dollars. You can find other countries thresholds here. If you haven’t reached your payment threshold then your current balance will rollover to the next month.

Depending on availability, here are some payment options that may be available to you:

Google AdSense requires you to verify your address before they can send you any payments.

When you reach your payment threshold. Google will physically mail you a PIN number to the mailing address that you used for your Payment Address in your Google AdSense account. This can take 2 -4 weeks for the PIN to be delivered or it may even take longer depending on where you’re located.

When you receive your PIN, you’ll need to enter it in AdSense to verify your address. If you do not enter the PIN in your Google AdSense account, they will stop showing ads on your site so make sure you enter it ASAP so you don’t accidently forget!

You might run into a alert on warning on Google AdSense saying that your Earnings are at risk. If you do then CLICK HERE to learn how to fix it.

Conclusion & Best Practices

In this article we covered:

  • What Google AdSense types are available to you
  • What options you have for Auto Ads and how to turn on Ads for your website
  • Manually creating different types of Google Ads
  • How to put them into your website or WordPress
  • And we talked about how you get paid

One thing to note. You can use Auto Ads and Manual ad units on your site at the same time but be careful as it can make your website look like a haven for spam.

If you plan on using auto ads and manually inserting ads at the same time try to exclude pages/posts from auto ads that you are planning to insert manual ads to make it more intuitive and look less like a spam site.

If you haven’t already, I highly recommend you read my article on How to get Approved and How to apply to Google AdSense.

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