Google AdSense rejected
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Google AdSense Rejected | How to get Approved in 2021

What is Google AdSense?

Google AdSense is a free service that you can use to monetize your Website and YouTube channel. Google AdSense allows you to place their Ads on your content. When users interact with the Ads through your content, either by watching it or by making a purchase, you will receive a commission.

Read this before you apply to Google AdSense

If you’re like me, you’re going to want to monetize your content as soon as possible but hold off on it until you read this.

People are going to make it look like once you apply for Google AdSense that you’ll automatically get accepted after the review period. There’s a reason why there is a review period because if Google reviews your content and it doesn’t match their criteria then your application can get rejected. For the most part, the review process is completely automated.

Here’s what happened when I tried to apply too soon. When you apply content that does not present any value then you’ll receive an email like this:

Google AdSense Rejection

This is a very common reason you can get rejected, I just didn’t have enough content. I received that rejection notice when I applied with 10 Articles that had 800-1000 words per post and 24 images. It didn’t take them long for them to flat out reject my application. So don’t be in a hurry unless you want to take your chances of being rejected but being rejected isn’t the end of the world. You can re-apply once your content gets better and more robust.

Reasons why Google AdSense can Reject your Application

Let’s get some of the obvious reasons you would get rejected by Google AdSense out of the way.

  1. Must be 18 years of age or older
  2. No explicit (Adult) or illegal content
  3. Website or Blog must have unique content. Meaning, you can’t copy someone else’s work. Basically no plagiarism.

Alright let’s take a look at some common reasons.

  1. Your website does not have enough Content
    • If you don’t have much content on your website, it’s not going to be valuable enough to google to approve putting ads on your site
  2. Website is too new
    • This ties in with the first bullet, if your site is too new, there’s a good chance that you site is not registered with their search engine and/or not seen enough traffic. This is not always the case since my site was very new but I had enough “unique” content to get myself approved, at least Google seems to deem it that way.
  3. Obscure or Deceptive site Navigation
    • If your website has a very confusing layout or the navigation are not clear then you could be rejected. Just because it’s clear to you doesn’t mean it’s clear to Google. And of course if you have a lot of broken navigation links and links that are pointing in a deceptive way, you can also be rejected.
  4. Website does not have the required pages or wording.
    • Google requires you to disclose certain information regarding their ads on your website. Make sure you have a good Disclaimer & Policy Privacy verbiage on your site.
  5. Your Website does not have a means for your audience to contact you
    • It’s good practice to give your audience a way to contact you in case of a discrepancy or concerns. It’s not stated that it’s a requirement for google ads but people have reported this as an issue.

There are tons of other reasons why you would get rejected. Your best bet is to go through Google’s Program Policies to make sure everything is in order. You can use this website’s structure if you want an example of an approved website.

I’ll make sure to add more reason’s why you would get rejected by Google AdSense to the list as I find them, so check back every once in awhile if you want an updated list.

How I got Approved with Google AdSense

If you are having issues with getting approved, make sure you check the Program Policies to make sure that you are compliant with the policies.

This is my exact timeline from applying to approval with Google AdSense. This is the email notification that Google AdSense has sent me during that period.

Google AdSense Timeline
  • Website created on October 14th
  • Registered and applied for Google AdSense on October 23rd
    • 8 Pages
    • 14 Posts
    • Average of 800-1000 word count on each post
    • 33 images
  • Approved with Google AdSense on October 27th
    • 8 Pages
    • 17 Post
    • Average of 900-1200 word count on each post
    • 42 images
    • 1 YouTube video embedded
  • Ready to Serve Ads on November 3rd

Technically, I was approved in 4 days, which was way faster than I was expecting. Maybe some luck might have something to do with it. But it took me a few more days to get my site ready to place Ads, which took me a few extra days to do.

The process took about 11 days from applying, getting approved and then to be able to put Ads on my site. But your mileage may vary based on your content, your website layout and a few other factors. But once that’s all done, you’ll receive an approval email that looks like this:

Google AdSense Approval

From the time you apply for Google AdSense, don’t stop creating content. You don’t know when they will review your site and you never know, that one extra article you write could make the difference of whether they approve or reject you.

Just keep in mind that Google’s criteria is always changing and depending on when you apply, their algorithm might have changed but I do not believe it will be that drastic. I do not work for Google so I can’t give you the exact criteria but at least it gives you an idea of how much content you need to be approved.


Watch the video on other platforms.

YouTube | Facebook | Dailymotion | Lbry | Odysee

If you plan on making YouTube videos and eventually monetize them then having an AdSense account in advance is a good way to expedite the process of monetizing your YouTube channel as well.

Google’s AdSense rejection can be very vague if they send you a rejection notice. Fortunately for me, I did not have to go through multiple rejections. Unfortunate for you because I can’t give you exact details on how to fix them, after all I don’t work for Google.

With that said, not having Google AdSense isn’t the end of the world. There are plenty of sites that are highly successful without Google AdSense and there are some alternatives as well. I would even argue that in some situations, having your own targeted Ads will do better than having Google’s Ads on your site like Affiliate Marketing.

Anyway, if you get rejected, don’t lose hope. Try to adjust your website to conform to AdSense’s Policies and eventually you’ll find the solution. Apply again and cross your fingers.

Here is the Step-by-Step Guide on how to Apply for Google AdSense.

If you don’t have a website yet, take a look at my article that will give you some options as how you can easily create a website of your own.

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